An incoherent insistence on the righteousness of your beliefs isn’t the same as a persuasive argument that can convince somebody else to change their point of view. Incoherence is only only persuasive to people who are already angry and who share your belief and your outrage. Their anger will make them agree without question.
So, cunningly, wealthy reactionaries have, over decades, spent billions to create an industry to stoke and focus the rage of millions of powerless Americans who need to feel righteous and powerful, somehow.
Cue the AR-15 sales reps, these vultures ain’t merchants of death they’re purveyors of security and freedom from Socialist tyranny and oppression by an illegitimate government! If the occasional mass killing of tiny children is an unfortunate side effect, we have ways of protecting these kids, by “hardening” the schools in which they are slaughtered against would be slaughterers , and other common sense things of this nature. Besides, to be brutally candid, only the children of losers ever get slaughtered in their classrooms anyway.
And, like gambling addicts who can’t walk away from the table until they’re bankrupt, these incoherent motherfuckers only know how to “double down” like their leader, the most insecure and perpetually angry victim we have seen in public life in living memory of the oldest among us.
Incoherence can prevail for a time, sometimes for years, but reasonable people eventually figure out how to get together and put a stop to it. Time to get busy.