Heard a great distinction just now, made by Cenk Uygur of The Young Turks, interviewed by Larry Wilmore. Cenk describes a trick the status quo media often uses to avoid delving too deeply into the actual issue at hand. They pretend objectivity and neutrality are the same thing. He uses a sports analogy to demonstrate how laughable it is to elide objectivity and neutrality.
Objective: The Lakers played the Spurs and the Spurs won 100-90.
Neutral: The Lakers played the Spurs. The Lakers say that they won. The Spurs say that they won. Oh well, I guess we’ll never know!
Good point, I thought. Excellent description of one of the common tricks employed over and over in our commercial media/political landscape. You don’t want to piss the sponsors off.