Among the several discreet skills the would-be smiling owner of a flourishing shop must master is Marketing.  Although there might appear to be a moral component that could hold a scrupulous person back, it ain’t necessarily so.

For example, which would you rather find on your plate?

a) a perfectly seasoned and prepared dinner of succulent beef; or

b) a plateful of the sliced flesh of a badly treated and cruelly slaughtered affectionate cow

Only a fool would try to market the product as (b).  Word to the wise, yo.