It’s funny (though my smile is only half crocodilian today), in this age of social networking and internet marketing and branding, the difference between a good idea and a flourishing business is a catchy message and sufficient traffic on the web.   Once critical mass is achieved, and the message finds its way into the right hands, the landscape changes.   People excited by the product carry the business  forward.  

The customers so far are happy with the portable animation workshop.  It can be set up in three minutes and kids can begin animating five minutes after that.   Children learn to work in small teams when they see how much easier it makes things.  The students are startlingly inventive, they run virtually everything in the workshop.   The program has been a complete success so far.   Our first fundraiser reached its goal and we’re in financial position to expand to other sites.  Now it’s time to recruit two or three necessary people and launch the organization to the public.  

And that was how it was done.