Reading a book I should have taken out of the library two years ago I learn the obvious:  a dedicated team of unpaid idealists is needed to share the heavy uphill burdens of starting a business based not on making money but on doing good.   “Be realistic about your capacity,” urges the author of this guide-for-idiots style book, “it is easy to find yourself burned out by taking on too much responsibility.”

“Delegate, delegate, delegate!” exhorts one chapter heading.  I opened my pocket-sized idea book and drew a bird-headed man in a contemplative pose, looking into a mirror and parroting “Delegate, delegate, delegate!”  Hell yeah.

The author writes that 75% of all nonprofits fail, in large part, because they are started by well-meaning people with no business experience.

The answer, of course, is to delegate more of the concrete tasks to myself and quit whining about how exhausted I feel all the time.  Will be starting wehearyou.netblahg, rah-rahing myself and keeping potential supporters apprised of my mad uphill dash.

As a friend and great supporter often writes “Go team go!”