Having no background in marketing, fundraising or, to be frank, business, I set up an idealistic nonprofit several years back.   To my amazement, the idea I was testing, that elementary school children, given the tools and maximum autonomy, could make their own animation while happily working as a functioning workshop, worked.  

That said, I did not always make the best marketing and branding decisions while I ran the mostly unfunded program.   While I like my drawing of the head with the pink hat (which I superimposed over a seven year-old’s drawing of a less interesting head), I don’t know…